Online Marketing Bootcamp

Apply NowApply Now
Acquired skills
Online Marketing Bootcamp
Duration:
2 Weeks
Dates:
July–August 2025 (exact dates TBC)
Location:
London College of Business Studies
Language:
English
Level:
Beginner–Intermediate
Credits:
Certificate of Completion (recommended 3 ECTS equivalent)

Overview

This practical bootcamp introduces you to the most powerful concepts, channels, and tools in modern digital marketing. From social media strategies to Google Ads, SEO, and campaign optimisation, this course provides the hands-on experience needed to run real marketing campaigns.

Designed for beginners and early-career professionals, the course blends creative planning with data-driven execution. You’ll walk away with a toolkit to market ideas, products, or even yourself.

Course Objectives

By the end of the course, participants will:

  • Understand the foundations of AI and machine learning
  • Develop a multichannel strategy (search, social, email)
  • Create and test marketing campaigns using live tools
  • Learn the basics of analytics and performance tracking
  • Deliver a group project with campaign mock-ups and reporting

Topics Covered

  • Introduction to digital marketing channels and KPIs
  • Social media marketing (Instagram, TikTok, LinkedIn)
  • Google Ads and search engine optimisation (SEO)
  • Email marketing and CRM basics
  • Analytics, A/B testing, and campaign reporting

Daily Schedule

Day 1:
  • Overview of digital marketing and the marketing funnel
  • Introduction to key channels: owned, paid, earned
  • Role of data in marketing
Day 2:
  • Understanding customer personas and segmentation
  • Funnel stages and user journeys
  • Case study exploration
Day 3:
  • Content planning frameworks
  • Social media platform strategies
  • Sample calendar development
Day 4:
  • Basics of paid advertising (Google, Meta)
  • Setting goals and budgets
  • Campaign mock-up demo
Day 5:
  • SEO fundamentals and keyword research
  • Intro to Google Search Console and SEMrush
  • Team-based SEO task
Day 6:
  • Launching your group project: brief and brainstorming
  • Roles and timeline setup
  • Review by instructor
Day 7:
  • Email marketing tools and list building
  • Designing basic automations
  • Segmenting audiences
Day 8:
  • Analytics dashboards (Google Analytics, Meta tools)
  • A/B testing principles
  • Interpreting campaign performance
Day 9:
  • Final group project work and polish
  • Presentation formatting and rehearsals
  • Instructor office hours
Day 10:
  • Team presentations and constructive feedback
  • Career insights and freelancing tips
  • Certificate distribution and networking

Who Should Apply?

  • Students from any discipline interested in marketing or entrepreneurship
  • Influencers, freelancers, or startup founders
  • Career switchers exploring digital roles
  • No prior marketing experience needed

Learning Format

4 hours per day of in-person instruction and workshops
Hands-on learning with real tools (e.g. Canva, Google Ads, Mailchimp)
Team-based marketing campaign project
Peer feedback and mentor guidance
Author
John Smith, MBA
CV
Former Head of Strategy, ClickBoost Media
Digital Marketing Consultant
BIO

John has 12+ years of experience running campaigns for retail, tech, and service brands across the UK and MENA. He is passionate about accessible education and actionable skill-building.

Certificate

All participants will receive a Certificate of Completion, including a transcript of course content and learning hours. Academic institutions may recognise this for 3 ECTS credits.

Course Fee

£850 – Includes tuition, learning materials, certificate, and access to activities.Accommodation and visa support available separately.

Apply Now
Home One Arrow